350 exhibitors, 500 top decision makers and 1.850 participants attended Heavent Meetings, the European trade show for MICE and events, in the Palais des Festivals Cannes beginning of September. (A)LIVE, outdoor conferences with speakers from the event industry and the mayor of Cannes, was part of this first and deeply expected get-together.
Heavent Meetings complied in every detail with the French health constraints. All measures were consciously and completely respected. Everything has been planned with French authorities and the prefect, representing the French government in the South of France, officially approved the sanitary protocol set up for the event.
Franck Riester, the French Minister Delegate for Foreign Trade and Economic Attractiveness tweeted: “Heavent Meetings has opened its doors: this proves that trade shows can be held when strict compliance with sanitary rules is respected, and thus contribute to the recovery of our economy.”
The concept [A]LIVE, created by the group WeYou and the French event agency association Levenement revealed the mobilization and importance of the sector in this long-awaited economic recovery, by speaking to peers but also and above all to business decision-makers.
Heavent Meetings, the event boosting the event industry, was the first one held in France since the sanitary crisis started 6 months ago. It was of course important for the recovery of the economy and event industry.
